McDonald's
Internal Environment
Culture
McDonald’s corporate culture is a shared value system that forms the basis of all company decisions.
McDonalds has the best employees-business relationship by having equal opportunity as employers. McDonald’s ensures that employees and job applicants are selected, trained, and promoted without discrimination to race, gender, sexual orientation, age or disability. The company promotes their employees based on their relevant skills, talents, and performance. In order to support this McDonald's sustains a working environment, which is free from unlawful discrimination, harassment and bullying. Employees are regarded as members of a team where everyone's opinion is valued and respected. The Human Resources department monitors the effectiveness of the discrimination policies at regular intervals. Taking corrective actions as necessary to ensure that they are being complied with employees who feel that they have been treated unfairly are encouraged to use the remedies outlined of the Company's handbooks.
What is more, McDonalds has a very strong sense of its organizational history as they are proud of their “single store” humble origin which acts as a motivator for employees. Focus on retaining promising employees by offering good growth opportunities. McDonald’s employee-friendly offerings include flexible shift scheduling, incentive of free meals and provision of “McCrew Care” which is an elective health insurance option.
McDonalds stick to norms and procedures strictly. The scope of authority is more centralized in practice as the decisions are made by top management while the crew members and lower-level staff just “follow procedure”. There is a horizontal division of labor which means specialization in labor and emphasis is on “conformity” in the production of final output.
Resources & Capabilities
Macdonald’s is the largest chain of hamburger’s fast food restaurants in the world. It has to serve nearly 47 million customers every day. The restaurants are established in 119 countries and territories around the world. McDonald's operates over the 31,000 restaurants worldwide and employs more than 1.5 million people. However especially in South-Asian region it is predicted that Macdonald’s would expand even further in new countries and unexplored territories.
Performance
The rise of the health and anti-obesity trend has attracted attention to McDonald’s. Fast food is unhealthy because it often consists of a great deal of fat, salt and quite few nutritional substances. In recent years McDonald’s has modified its selection by adding salads, fruits and McCafe including offering a great variety of coffees and smoothies. In addition, McDonald’s has removed Super Size menus and made the calories number visible on the package.
During the years that McDonald’s has been dealing with the cow disease on and off, which has scared off customers to eat burgers due to poor meat quality. As American largest purchaser of meat McDonald’s has made sure that their supplies comply with the federal rules. In order to assure that McDonald’s meat and food don’t have poor quality, they have launched the Mom’s Quality Correspondents. The project where McDonald’s gather critics in addressing the question about what their children are eating because parents are interested in giving their kids quality and nutritious food.
Based on above, McDonald’s has high quality. No matter, where you are in the world, you can always count on the famous McDonald’s fast food restaurant. It’s a cheap and quick meal, where you know what you’ll get – they’re consistent in meeting customer’s expectations worldwide.
