McDonald's
And according to the academic article,in December of 2010,Mc Donald’s had a “family-sized” cyber-data breach.Because of the breach,customer’s names,birth date ,gender and other information were exposed,which affected their security.This is relevant to technical skill.Mc Donald’s should improve their technical skills to protect customers’ security,so that strengthen the relationship between Mc Donald’s and customers.
Human skill:
“Human skills are the ability to work well with others”( Williams, C. & McWilliams, A. 2013.pp14). McDonalds do not attach great importance to employees’ educational background. Therefore, most employees should work from a basic level. Due to it, workers in McDonalds could be sensitive to others’ needs, feelings and viewpoints. Compared with other companies, the relationship between employees and employers would be better. It would make the work more efficient and effective.
What are three important management skills?
Companies look for employees who would have technical skills, human skills, conceptual skills and the motivation to manage.
Technical skill:
“Technical skills are the ability to apply the specialized procedures, techniques and knowledge required to get the job done.”(Williams, C. & McWilliams, A. 2012.pp14) They say in the textbook that technical skills are the ability to find new sales prospects, develop accurate sales pitches based on customer needs and close the sale. In the process of becoming stronger, McDonalds improve their technical skills. Boiler with fries, for example, which is a technology-driven manufacturing machine, frying pan next to have a thermometer and timer, with these devices, fries employees do not like others who are selling fries anymore. That is they do not need to pay attention to whether the owner like a holder fries, whether deep-fried, even if completed would also like to put a scoop and then scoop from the pan completely fries picked up. Timer and thermometer in the operation in accordance with the set just at the beginning of the raw fries into them, waiting the bell rang to scoop up the pot, and the shape and the similar iron pan of oil filter network capacity both large fries will not let running out of the pan.
Conceptual skill:
“Conceptual skills are the ability to see the organization as a whole, understand how the different parts affect each other and recognize how the company fits into or is affected by its environment.” (Williams, C. & McWilliams, A. 2013.pp15).There is a term called McDonaldization first used by sociologist George Ritzer. It contains four aspects—efficiency, calculability, predictability and control. They are conscious that efficiency is the key factor in fast food, and they make it possible to improve the skills to offer customers food as fast as possible. At the same time, they know the quality of food, cleanliness and value are significant. They control the sources of food strictly. McDonalds are proud of their working environment and they are pleased to invite others to visit it, because of the clean environment. McDonalds pay much attention to customers, for example, they smile at every customer. Their goals are to make customers feel as well as possible. Therefore, McDonalds combine quality of food and cleanliness with value of customers. That is they see the organization as a whole, and know how the different parts affect each other and recognize how the company fits into or is affected by its environment
